Building a business that does not require investing in designing, producing, and maintaining a product or service but still allows you to get a high regular income sounds almost unreal; however, it is exactly how lead generation agencies operate today. With over 32.5 million small businesses in the United States alone, the opportunities for a lead generation agency to earn commissions by helping those startups grow and sell their products and services to new customers are almost endless.
What Are Lead Generation Agencies?
A lead generation agency is a company hired to work with businesses to develop individualized marketing strategies and targeted campaigns aimed at boosting those businesses’ conversions, sales, return on investment, ad clicks, etc. In other words, a lead generation business will help acquire leads for their clients, who can then sell their products or services to those leads. For their help, lead generation agencies get a commission fee based on the number of generated leads that meet the client’s criteria.
How to Start a Lead Generation Company?
Building such a business from scratch is not particularly difficult, provided that you have enough knowledge, skills, and tools to get the job done. If you are interested in starting a lead generation agency, here are a few things to think through in advance:
- Choose a niche and geography: concentrate on the market you have the most expertise in and analyze its competition/saturation ratio. The narrower the niche you pick, the bigger your opportunities are and the lesser the competition.
- Establish relationships with clients: make a list of prospective clients in your chosen niche and use platforms like LinkedIn to identify the correct decision-makers within those companies. Apart from other things, services like https://reply.io/for-agencies have lots of valuable tools to help you search for prospects’ valid email addresses on LinkedIn or Sales Navigator.
- Decide on the commission and fee structure: use the data you collected while researching your niche market to determine the most appropriate fee per lead. Remember that a higher LTV equals a bigger commission.
- Plan and create marketing assets: make your marketing assets a magnet for potential leads. Consider hiring SEO specialists to make your content more organically visible and help it rank higher on search engines.
Nurture and refine leads before passing them on to the client: enroll your captured leads into a nurturing program to make them more likely to convert when you pass them on to the client.
