Introduction
According to Matt Davies Stockton, when you’re experimenting with new recruitment technology, you need to keep the job applicant in mind. While automation is great, you need to design the job application process to attract good and qualified candidates to apply for the positions. Let’s check out how you can do that.
The Details
- Match the employment site to your website – When a candidate hits your employment portal, they would inspect the overall feel and look of the site. While having the name and logo of your company on the portal is a start, you need to do more and match the site with your website’s overall design. This leaves a good professional impression.
Moreover, you don’t need to bother your system administrator to create something from scratch. Numerous third-party systems can create a skin for the employment portal to match your main website’s design and maintain consistency without blowing your budget.
- Keep the job information updated – It’s essential to have the list of jobs and job descriptions complete and updated on the portal. One of the major benefits of employment websites is self-service. Candidates should be able to know as much as possible about the job without the need to mail or call your company directly. Some candidates won’t even bother going through that effort if you have incomplete and outdated job descriptions and listings and would take their skills to the competition.
- Decide on the amount of information you want to collect – While creating an online job application take your time to figure out the fields you want the candidate to fill out in order to apply for the position. Some organizations ask for the basics with a resume while others require candidates to fill out a more detailed employment application with separate sections for employment history, personal information, references, certifications, and more.
While there is no right or wrong size, the more information you ask of your candidates, the lesser people would apply. Weigh in the pros and cons of deciding on the size of the online application. For instance, if you’re a defense contractor, you may be required to collect detailed job applications due to regulatory norms. That may not be necessary for other industries.
- Don’t make people re-enter data – If you’ve filed any kind of online application or form on the internet, you must have experienced the frustration of filling up the same information on the same questions numerous times. You don’t want to drive away people from applying to your business due to that. For instance, if you require contact information from the candidate before they start applying for the form, don’t make them re-enter the same data on the job application.
Conclusion
Matt Davies Stockton suggests that you use the above-mentioned tips for creating a smooth online job application process. A carefully created online job application process can drastically improve the first impression of your company to highly qualified candidates and enhance the recruitment workflow.
