Local SEO helps dental businesses to rank on Goggle in local search results. Local SEO optimizes a website to increases web traffic, and brand awareness. Any business having a physical location or working in a geographical area can use local SEO to benefit their business. If you search for a keyword that relates with your business on Google, you find a three listing map (map pack), then you can use local SEO to grow your business.
Now to display in search results, Google considers many factors on and off the website. Each element has a different value, and factors shape the digital footprint which search engines combine to display results. The digital footprint discovers the top result of a keyword that a user is looking for.
Pattern of Local SEO
Google analyzed consumer behavior during searches; and found that people looking for a specific type of business and they need results from particular area. So local search algorithm of Google includes the element of proximity, it means that when you search a local keyword on Google, Google reviews your location and shows you search results of that specific area accordingly. The searcher doesn’t need to include the name of city or near me in their search. Like if you are at the office and want pizza delivered, so when you google pizza delivery in your local SERPS, you find locations list near your office. Although if you search at home, you will find different results because you need it delivered from a nearby place.
Local search was limited in the past because people use their desktop computers but with the advancement of internet availability in mobile, mobile search has been increased, that’s why local SEO for dental practices in Maryland is critical to any business success. There are separate algorithms for specific local, Google search for local ranking results. So, local businesses can rank in the local map pack as well as organic search results simultaneously. If you are not aware of online business marketing, you may face various challenges, and the primary challenge is to know what you need to focus on to maximize your efforts’ results.
The key factors are local content and the popularity of local links; as the traditional search algorithm of Google follows this, it is necessary to create local landing pages specific for each location. Particularly if you have business at multiple locations where you need to include name of your business and details like phone and address and meta descriptions, optimize title tags, and follow the best SEO practices. It should also be considered in your link-building and content marketing strategies. In addition, factors based on location such as local citations, business listings, and reviews published by local users are also considered in your local based SEO rankings.
Also, it is vital that SEO tools focus on local search to help you in developing local SEO audits, building citations, from conducting keyword research specific to the local audience, managing business profile, Google listings and posts, and monitoring your participation in local packs.
