In a very short time, Progressive Web Apps have received a great deal of attention in the technology sector. There is of course significant basis for the emergence of such a trend. PWAs are Progressive Web Applications that possess a number of advantages over conventional websites.
Such capabilities have enabled business organizations to enhance the flow of users, and their interaction and therefore, enhanced organizational performances.
Here in this blog, we will solicit examples of how PWAs are making top organizations successful. Before, let’s turn to the basics:
What are Progressive Web Apps?
Progressive Web Apps are an innovation that belongs to both the web and mobile application categories. They use innovative Web technologies to deliver what are essentially application-like interfaces directly within Web browsers. PWAs should be fast, reliable, and engaging. Key characteristics of PWAs include:
- Responsive Design: Thanks to PWAs, mobile applications can be used without annoying disconnections between devices, from a PC to a smartphone.
- Offline Functionality: Service workers are used in order to cache data for users to be able to use the application even without an Internet connection.
- App-like experience: PWAs provide features and interfaces of the native mobile applications. They give users natural-looking control over events or items being displayed.
- Installation Capability: It enables users to place PWAs on the home screen, not through the app stores, meaning, and therefore rapid and convenient.
How PWA Driving Success For Businesses
1. Improved Performance
The first aspect that makes PWAs a robust alternative has something to do with the speed. An application that loads quickly of course ends the overall user experience much faster and may well result in relation to engagement ratio.
For instance, by adopting expert opinions, users stay away from websites that take more than 3 seconds to load. With the help of PWA, it ensures that your sites’ resources are cached, and therefore loaded time is considered.
You can also imagine the fate of such massive companies like Starbucks which have quite their test of success after implementing these progressive PWAs to enhance the users’ retention and conversion ratios.
2. Higher Engagement
PWAs increase the level of user engagement, especially with features like push notifications. This allows businesses to communicate directly with users, notifying them of new products, offers, or updates.
For example, Twitter’s PWA has user metrics skyrocket, including the average time spent by a consumer on the site per session and the average frequency of content interaction.
3. Cross-Platform Compatibility
In addition, the creation of a PWA implies no requirement to make applications for several platforms, which in other words means companies will not spend money on app development and support.
With one codebase, businesses will be in a position to access more users through more devices. For instance, Alibaba, the largest e-commerce site, observed a 76% rise in the conversion rate after the adoption of the PWA in both mobile and web devices. However, one can hire a mobile app development company in order to develop a cross-platform application for your business.
4. Improved User Experience
A primary advantage of PWAs is ease of use which is very critical in keeping the customer engaged. It actually has really, really smooth animations, quick transitions, and what was more or less an effective interface to keep end users engaged with content.
Forbes PWA has recorded a 100% improvement in engagement since its doing ramifications; people like having some app features without having to download them, and that makes this option great.
5. Cost-Effectiveness
In contrast with this, a PWA can be more cost efficient to maintain and develop in comparison to building app for each platform individually. This relieves companies of how they spend their resources on other areas rather than enhancing their services.
In addition, PWAs replace most of the necessity to optimize applications for an app store, which once again saves one’s money and time. This monetary benefit has attracted many brands and among them is the pin interest which recorded a 60% boost after converting from web application to PWA.
6. Increased Reach
PWAs also help companies undergo such service deliveries in times when internet connection is limited or even unavailable. Because PWAs work even without an internet connection, they will be useful for people in regions with a weak connection. It means that this accessibility will lead to an extended customer base amongst the targeted population.
For instance, there was the PWA developed by Trivago that enables users to search for hotel deals offline, which help expand its use.
7. Improved Conversion Rates
These points of speeding up, improving the usability, and the potential to operate offline leads to better conversion. In most cases, customers using PWAs have a lower cart abandonment rate and increased conversion rates.
Companies Currently Employing Progressive Web Application
Some of the most popular brands all over the world are leveraging on PWA as a central growth strategy. Here’s a glance at a few of them:
1. Forbes
Forbes has adopted the use of PWA to improve its mobile users. The application opens much faster, and also includes an offline reading feature for the articles and thus enhancing users engagement immensely. With a responsive design, Forbes has more people but has also kept its usual audience.
2. Flipkart
Flipkart is one of the largest e-commerce websites in India that has implemented a PWA for mobile users. Faster loading and offline capabilities ensure increased user retention and higher conversion rates. The seamless experience here means that even users with slower internet can browse and shop with ease.
3. MakeMyTrip
PWA has been used by India’s leading online travel booking company, MakeMyTrip, to enhance user experience. With the PWA, customers can now search for flights and hotels much faster, access their bookings offline, and overall have a better customer experience that leads to increased bookings.
4. Twitter Lite
Twitter Lite is the lightweight version of the already popular social media platform for users in poor connectivity areas. By going PWA, Twitter was able to offer a faster and reliable experience, minimize data use without sacrificing key features, and increase user engagement.
5. Alibaba
Similarly, the PWA of Alibaba, being a global e-commerce giant, is quite fast and allows users to surf through and place orders, including receiving notification, without necessarily needing to struggle over the heavy app download, hence remaining ahead in competition.
Wrap Up
The emergence of Progressive Web Apps will keep changing the game in how companies engage their customers. With the ability to combine the best elements of the website and mobile applications, PWAs are fast-growing strong tools for organizations to revamp user engagement and achieve success.
Partnering with a Top Progressive Web App Development Company is a reason for the success of top brands such as Forbes, Flipcart, and Starbucks.
They have validated the fact that one could observe better performance and user satisfaction in business growth after adopting PWA. Businesses that are yet to explore the potential of PWAs should consider how these applications can fit into their digital space.
