Creating an ecommerce website that would attract a visitor and turn that visitor into a regular customer is not as easy as it seems. Such an online store should provide an uninterrupted way of shopping around, thus allowing users to go through products and make a purchase with ease. In designing your ecommerce website, here are some basic dos and don’ts you should take into consideration.
Do: Ensure User-Friendly Navigation
One of the most important aspects of ecommerce website design is having a user-friendly navigation system. This means organizing your products into clear categories and subcategories, making it easy for customers to find what they’re looking for. A well-designed menu should be intuitive, allowing users to move around the site without confusion. And of course, include a search bar through which visitors may find an item they want in a very short time.
Do: Use Clear Calls to Action
Effective calls to action (CTAs) guide users toward making a purchase or taking another desired action. Ensure your CTAs are prominently displayed and clearly worded. Additionally, use active language-words that encourage users to click, such as “Buy Now,” “Add to Cart,” or “Sign Up for Exclusive Offers.” Placement of calls to action can also greatly increase conversions, at the bottom of a product page or blog posting, for instance.
Do: Prioritise Mobile Responsiveness
With the increasing number of consumers shopping on mobile devices, ensuring that your ecommerce site is mobile-responsive is no longer optional—it’s a necessity. A mobile-responsive design adapts to different screen sizes, providing a seamless browsing experience across devices. Mobile users should be able to easily navigate your site, view products, and complete purchases without any hiccups.
Don’t: Let Your Site be Slow
Slow loading times affect user experience and conversion rates tremendously. It is sort of expected that one would leave a site should it take too long to load, and you’re losing sales. Optimizing your website is done through compressing your images, using browser caching to your advantage, and minimizing page redirects. Not only does this improve the user’s experience, but now there is a greater outcome of the effort you put into making your ecommerce load faster because your search engine rankings improve.
Don’t: Overcrowd with Cluttered Layouts
A cluttered layout can overwhelm visitors and drive them away. Avoid cramming too much information onto a single page. Opt for clean and organized design and feature only the major products along with offers. Allow white space for a perfect balance that makes your content readable with an appealing look. After all, simplicity is what holds viewers’ attention.
Don’t: Overlook SEO
Search engine optimisation (SEO) is vital for driving organic traffic to your ecommerce site. Neglecting SEO can result in lower visibility and missed opportunities for attracting potential customers. Incorporate relevant keywords into your product descriptions, titles, and meta tags. Additionally, optimise your site architecture to ensure search engines can easily crawl and index your pages. Implementing a solid SEO strategy will help improve your search rankings and draw more visitors to your store.
Partner with E-commerce Website Design Expert: Hachi Web Solutions for Optimal Results
Designing a successful ecommerce website involves balancing multiple elements to create an engaging and functional platform. For those seeking professional assistance, Hachi Web Solutions is your ‘all in one’ web developer company in Singapore, offering expert ecommerce website design services tailored to your business needs.
With our extensive experience and focus on the latest design trends, Hachi Web Solutions can help you build a compelling online store that not only attracts visitors but also converts them into satisfied customers. Contact Hachi Web Solutions today to learn more about how we can transform your online store into a high-converting platform.
