Choosing a Google Ads Agency can be a difficult decision for most businesses. Google Ads requires much input, and most businesses prefer to outsource it to specialist agencies. You must know how to pick the best agency to outsource your PPC advertising.
Here is a list of essential things to check for when selecting a Google Ads Agency.
1. Have Professional Certification
The Adwords agency you consider using should be a part of Google Partners. A Google Partnership is vital as it shows you that the agency has a sufficient number of clients to meet Google’s spending requirements and has active clients.
A Google Ads Agency will display this certificate proudly on their website. If you can’t locate a certificate, you can check them out on the Google Partner Website.
2. Which model?
Some agencies use a pay-per-lead model, which may be effective for some businesses. If you are only interested in the leads and have no plans to create your content, landing sites, or marketing in the future, this could be the best route for you. There are also no problems if you want to stay with the same agency indefinitely.
3. Complete transparency of the agency
Google expects all of its partners to be honest and open with clients. You should have full access to all reports generated by the agency.
All metrics should be available to you, including clickthrough rates and keywords. It is your money being spent, and you should get honest answers to any questions about where or how it is being spent.
4. Contracts for a specific time
Adwords agencies don’t make money until the campaign runs for a few months. Agencies usually like long-term contracts, which is reasonable given how much time and resources are needed to start a campaign.
The best method is a three-month contract followed by a month-by-month agreement. A continuing partnership benefits both parties if the agency delivers on its strategy. This also gives you the freedom to walk away if you are dissatisfied.
5. A track record that has been proven and consistent
References and case studies should be requested before signing up for an agency. Access to information that demonstrates consistent results over time is proof of knowledge and understanding of their industry.
6. A well-defined approach and technique
Your agency should have a set procedure for monitoring and maintaining your account. They should be able to tell you when they add keywords and generate new ads. You will need to know how they will set and manage budgets across keywords and ad groups and what adjustments or changes they will need to make for different markets.
They should also tell you which tests will be conducted, how they will be done, and what agency metrics or key performance indicators (KPIs) will be used to validate performance.
7. Optimizing for conversions and revenue.
Many agencies focus their efforts on impressions or clicks. Your agency should focus on assisting you in converting those clicks into cash. This can be achieved by concentrating their efforts on Advert messaging and better advert timing, targeting, and placement. Copy quality, landing pages, and special offers can benefit from conversion rate optimization.
