Practicing email hygiene is a good way to improve your list’s deliverability and reduce spam. It also helps to improve the relationship between you and your email service provider, and it reduces the number of false negatives. These 3 benefits are worth incorporating into your email marketing strategy. Read on to learn how to get started to keep your list clean and off spam lists.
Improves deliverability
Email list hygiene is a critical part of maintaining a high quality, high-deliverability email list. Email hygiene measures include email verification and validation. Aside from ensuring that subscribers have opted in, it is also a good idea to add a convenient sign-up form to your website. These sign-up forms can be exit-intent popups or static signup fields. Alternatively, you can use a call to action in your social media bios or a floating smart bar to acquire subscribers.
Another way to protect your sender reputation and score is to use a subdomain. Using a subdomain means that you can separate the different types of emails you send. If you send emails to different countries or regions, you don’t want one mistake to hurt your reputation on another. Subdomains are also great for separating mails by country or region. Email hygiene practices can help you get higher delivery rates and keep your emails out of spam folders.
Reduces spam
Email hygiene is a way to prevent unwanted emails and keep inbox clutter to a minimum. Almost 45% of recipients will click on spam based on the ‘from’ field, so make sure your email addresses are personal. You should also mark suspicious emails as junk and delete them, as spam filters learn your behaviour and patterns.
To help your filter learn what to look for, you should go through your spam folder daily and whitelist email addresses you know are not spam. This will help your spam filter recognize reputable senders and back off of the spam trap. Lastly, make sure your email footer contains a simple unsubscribe link, as well as a physical mailing address.
Keeping your email list clean is essential to the success of your email marketing campaign. By regularly deleting emails from your spam folder, you will improve the deliverability rate of your email messages. Email hygiene will also help you establish trust with your subscribers, resulting in higher conversions. While buying email lists from marketplaces may seem like a quick and easy way to grow your email list, it has certain concerns when it comes to hygiene.
Helps reduce false negatives
An intelligent log manager helps detect known internal scanners and reduces the number of false positives. This process eliminates redundant workload and improves the chances of producing net new findings. Additionally, the use of machine learning algorithms helps reduce false negatives.
In addition to updating the IDS detection database, implementing security practices can help prevent false positives. By following the following guidelines, you will minimize the number of false positives. Then, make sure to update all services and patch your security infrastructure.
